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The Creative Muscle

Apr 27, 2018

Every day, Jonathan Neman and his friends asked themselves the same question: "What are we going to eat?" They felt limited by the options available, so they took things into their own hands and started Sweetgreen, a fast casual phenomenon that has received accolades from The Washington Post, USA Today, Food & Wine, Forbes, Bloomberg, CBS, and more. Jonathan sat down with the Creative Muscle to discuss the restaurant's humble beginnings, how to choose partners, how to not mess up what nature got right, where the most food waste happens (and what to do about it), the battle for real food and sustainability, and the key components of what they call "The Sweet Life."