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The Creative Muscle


Apr 21, 2017

Another James Beard Award-winning author and entrepreneur, Jeni Britton Bauer has been making splendid ice creams for the past two decades. Combining her love of physical work, her background in art school and her serious hobbies of blending perfumes and collecting essential oils, Jeni single-handedly sparked the birth of the artisan ice cream movement in 2002 and continues to innovate to this day. Jeni has been recognized by Fast Company as one of the most creative people in the business world. You might be thinking, "But what about the listeria thing?" Oh yeah, we go there. And so does she, all with incredible insight, vulnerability and industry-standard-setting transparency. Take a listen, to get your tastebuds tingling and your creative mind churning.